Next time you’re out, or flicking through a newspaper, see what kind of brands use the 'oldest' media. Many of the newest, tech-iest things we can lay our hands on. Must be because press and poster still achieves real impact.
LifeBook is the world’s leading private autobiography and memoir writing service but it is more than this. It is a way for a parent or a grandparent to create a unique piece of family treasure that can be shared by generations to come - in the form of a custom-made, hardback and handcrafted book that tells the story of the subject’s life. It is also one of a number of products competing in the same space. Our brief was to think long-term and build the most premium brand in the sector via a TV, print and online campaign that has just celebrated its first anniversary and record year-on-year sales.
Rex London is an online gift shop. However, that’s where its embrace of new technology stops because Rex takes a delightfully undigital view of the world. Its range of gifts revel in their retro-ness, harking back to more innocent times. For parents shopping for Christmas it’s the opportunity to introduce their kids to life away from a computer screen. That’s why we called our first campaign for Rex “The antidote to digital”.
IPA AND FT
In 2019 a report by the FT and the IPA highlighted the growing tension between boardrooms and brands. It was the prelude to a campaign by the IPA to encourage businesses to take a more balanced approach to their marketing, to have the confidence to resist thinking only in the short term, and to grasp the importance of investing in longer-term brand building. These themes have only become more important as brands have battled to survive the pandemic. A long-term advertising campaign about the importance of long-term advertising campaigns.
Norwood is the largest Jewish charity in the UK supporting vulnerable children and their families, children with special educational needs, and people with learning disabilities and autism. We helped it by creating the smallest ads that we could, beating the project’s fundraising target by more than 500% and winning Best National Press Campaign at the Campaign Direct Awards.