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LifeBook is the world’s leading private autobiography and memoir writing service but it is more than this. It is a way for a parent or a grandparent to create a unique piece of family treasure that can be shared by generations to come - in the form of a custom-made, hardback and handcrafted book that tells the story of the subject’s life. It is also one of a number of products competing in the same space. Our brief was to think long-term and build the most premium brand in the sector via a TV, print and online campaign that went on to achieve record year-on-year sales.


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