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BCI&REBRAND

 

Who makes sure that one of the world’s most important crops is farmed, grown and produced to the highest ethical standards? The organisation formerly known as the BCI (Better Cotton Initiative) and now re-branded by us simply as Better Cotton. A complete refresh that included brand manifesto, logo, brand guidelines, 2030 strategy plan, stationery, roller banners and, of course, the cotton t-shirt.