MINDSHARE

 

When Mindshare moved to new offices, they named each meeting room after a hero of original thinking. Faraday, Edison, Dali and the like. It was then decided to include a short biography about these heroes in each meeting room. Maybe a few typed sheets with a staple through one corner. The result was nothing of the sort but instead proof positive where writing - and design - can take you when you give them the opportunity. Here are 8 of the biographies from Mindshare’s book, “Original Thinking Matters”. You can see all 40 HERE