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Rex London had carved out a niche as an online gift store. We met in 2019. That Christmas Rex advertised for the first time. Our integrated marketing campaign, “Undigital Gifts”, achieved 44% year-on-year growth.
The following year we led a full re-brand (a new brand positioning; new visual and verbal identities; new website and new marcoms). This time our “Gifts of Random Kindness” campaign, launched in the run-up to Christmas 2020, to both D2C and retailer audiences, delivered triple digit revenue growth and record sales for a second consecutive year.





















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