REX LONDON 

 

Rex London is an online gift shop. However that’s where its embrace of new technology stops because Rex takes a delightfully undigital view of the world. Its range of gifts revel in their retro-ness, harking back to more innocent times. For parents shopping for Christmas it’s the opportunity to introduce their kids to life away from a computer screen. That’s why we called our first campaign for Rex “The antidote to digital”.